In Los Angeles, Sriracha fans line up for the hottest tour in town - The Washington Post

At Huy Fong Foods, visitors learn the history of the iconic red chile sauce.

Source: https://www.washingtonpost.com/lifestyle/travel/in-los-angeles-sriracha-fans-line-up-for-the-hottest-tour-in-town/2018/06/06/c4e18dd2-64ff-11e8-99d2-0d678ec08c2f_story.html

The Savior of Sriracha - D Magazine

With an open letter and a hashtag, a Denton councilman capitalized on a national frenzy over the embattled California hot sauce.

Source: https://www.dmagazine.com/publications/d-magazine/2014/january/kevin-roden-the-savior-of-sriracha/

Sriracha: How a sauce won over the US - BBC News

California health regulators have put a temporary hold on shipments of Sriracha, a spicy sauce that has gained a devoted following in the US. Aidan Lewis looks at why it's so popular.

Source: https://www.bbc.com/news/blogs-magazine-monitor-25455643

Sriracha Hot Sauce Catches Fire, Yet 'There's Only One Rooster' - Bloomberg

How Sriracha hot sauce won the American kitchen

Source: https://www.bloomberg.com/news/articles/2013-02-21/sriracha-hot-sauce-catches-fire-yet-theres-only-one-rooster

Sriracha Is a Quintessentially American Flavor - The Ringer

Let the rooster into your life

Source: https://www.theringer.com/2016/6/30/16038534/sriracha-is-a-quintessentially-american-flavor-46febefe46

With no trademark, Sriracha name is showing up everywhere - Los Angeles Times

Source: https://www.latimes.com/business/la-fi-sriracha-trademark-20150211-story.html

The Origin of Sriracha: How Huy Fong's Legendary Sauce Started

The origin of Sriracha is the unexpected story of a Vietnamese refugee becoming a culinary superstar at the helm of a multimillion dollar food brand.

Source: https://www.ceros.com/originals/sriracha-origin/

Hot Stuff in a Squeeze Bottle - The New York Times

Some American consumers believe sriracha to be a Thai sauce. Others think it is Vietnamese. The truth is that sriracha may be best understood as an American sauce, a polyglot purée.

Source: https://www.nytimes.com/2009/05/20/dining/20united.html

The highly unusual company behind Sriracha, the world’s coolest hot sauce — Quartz

The story behind the iconic bottle.

Source: https://qz.com/132738/the-highly-unusual-company-behind-siracha-the-worlds-coolest-hot-sauce/

Dear Sriracha Rooster Sauce - The Oatmeal

A tribute to rooster sauce.

Source: https://theoatmeal.com/comics/sriracha