Supreme Streetwear’s Insane Success

Supreme is one of the most recognized streetwear brands out there right now, and for good reason. Every product they put on sale gets sold out in minutes. Read this growth study if you want to learn how you can apply their marketing tactics to your business and increase your sales.

Source: https://sumo.com/stories/supreme-marketing

How Streetwear Is Influencing a New Era of Luxury Fashion – Adweek

Instagram is changing the industry

Source: https://www.adweek.com/brand-marketing/how-streetwear-is-influencing-a-new-era-of-luxury-fashion/

How streetwear restyled the world – from hip-hop to Supreme and Palace | Fashion | The Guardian

New ‘drops’ by streetwear brands have teens queuing around the block in New York and London. It’s no wonder high fashion has it eyes on the ‘hypebeast’ scene

Source: https://www.theguardian.com/fashion/2017/mar/29/how-streetwear-styled-the-world-from-hip-hop-to-supreme-and-palace

BBC - Capital - The hype machine: Streetwear and the business of scarcity

Streetwear brands are using scarcity and social media hype to supercharge the traditional supply-and-demand model – and fuelling a remarkably lucrative resale industry in the process

Source: http://www.bbc.com/capital/story/20180205-the-hype-machine-streetwear-and-the-business-of-scarcity

The Cult of the Line: It’s Not About the Merch - The New York Times

For the superfans in lines at Supreme and other streetwear shops, the lure is as often the wait as the wares.

Source: https://www.nytimes.com/2017/08/03/fashion/waiting-in-line-supreme-streetwear-merch.html

Supreme, and the Botmakers Who Rule the Obsessive World of Streetwear | WIRED

In the fanatical world of limited-release streetwear, milliseconds matter---and the shopping bots reign supreme.

Source: https://www.wired.com/2017/05/using-bots-to-buy-supreme-limited-edition-streetwear/

A Brief History Into Supreme's Rise as a Fashion Superpower

Founder James Jebbia talks with Vogue and discusses how Supreme has now become one of fashion's superpowers.

Source: https://www.highsnobiety.com/2017/08/10/supreme-history-fashion-superpower/

Supreme Is Now a Billion-Dollar Streetwear Brand - GQ

A new investment pushes the skate brand into Warby Parker territory. But can a billion-dollar company still be cult-level cool?

Source: https://www.gq.com/story/supreme-billion-dollar-valuation

The secrets of Supreme success | Features | Drapers

How has a skate brand built up a global cult following?

Source: https://www.drapersonline.com/retail/the-secrets-of-supreme-success/7025817.article

Why Are So Many People Obsessed with Supreme? - VICE

What inspires someone to spend $2,600 on a secondhand jacket? Why do people build Supreme shrines in their bedrooms? What does Supreme have that other brands don't?

Source: https://www.vice.com/en_us/article/5gq393/supreme-and-the-psychology-of-brand-devotion