Email Marketing Benchmarks

There are lots of numbers, like open rate, in Mailchimp's free reports. Are you wondering how your stats compare to others in your industry?

Source: https://mailchimp.com/resources/email-marketing-benchmarks/

5 Secrets of a Great E-Newsletter Business | Inc.com

Size matters. Most e-newsletters attract new subscribers through a combination of paid marketing campaigns, and free activities like referrals from readers. On a blended basis, it may cost in the neighborhood of $2 – $4 to acquire one reader. Over time, you would probably develop multiple editions, so that you pay to acquire a reader once, and send them several ads per day. Each reader typically sticks around for more than a year, viewing hundreds of ads along the way, creating a lifetime value 3x-5x or more than the cost to attract them. Ad rates are based on the number of emails sent (“CPM”, or cost per thousand), so the number of subscriptions is the key to making money. A typical e-newsletter might charge a $25-$50 CPM for daily editions, and a $100 to $250 CPM for dedicated ads. With 100,000 subscriptions, selling 35% of available daily ads (a reasonable assumption for a mid-sized e-newsletter) and 2 dedicated ads per month, revenue may be in the vicinity of $60,000 to $80,000 per month.

Source: https://www.inc.com/5-secrets-of-a-great-e-newsletter-business.html