Council Post: Understanding Influencer Marketing And Why It Is So Effective

Make sure to establish a relationship built on trust before having anyone market on your company's behalf.

Source: https://www.forbes.com/sites/theyec/2018/07/30/understanding-influencer-marketing-and-why-it-is-so-effective/

How 'The Bachelor' stars become Instagram influencers after reality TV

Talent agent Paul Desisto spoke to Page Six about the booming business of celebrity endorsements on social media.

Source: https://pagesix.com/2019/02/25/top-agent-reveals-how-bachelor-stars-make-money-off-instagram/

Why Gigi and Bella Hadid are the ultimate fashion influencers | Page Six

Gigi and Bella Hadid are such convincing style stars, fans scramble to buy whatever they wear in their off-duty hours.

Source: https://pagesix.com/2018/10/23/why-gigi-and-bella-hadid-are-the-ultimate-fashion-influencers/

Are You Ready for the Nanoinfluencers? - The New York Times

Influencers are so 2014. And microinfluencers are so last week. Now advertisers see value in people with as few as 1,000 followers: the nanoinfluencers.

Source: https://www.nytimes.com/2018/11/11/business/media/nanoinfluencers-instagram-influencers.html

FTC Staff Reminds Influencers and Brands to Clearly Disclose Relationship | Federal Trade Commission

After reviewing numerous Instagram posts by celebrities, athletes, and other influencers, Federal Trade Commission staff recently sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conspicuously disclose their relationships to brands when promoting or endorsing products through social media.

Source: https://www.ftc.gov/news-events/press-releases/2017/04/ftc-staff-reminds-influencers-brands-clearly-disclose

A Comprehensive Guide to Instagram Influencer Marketing | Social Media Marketing

This foolproof guide explores why marketers should consider Instagram influencer campaigns and how to build campaigns with the best influencers.

Source: https://www.convinceandconvert.com/social-media-strategy/guide-to-instagram-influencer-marketing-2/

Instagram influencers are selling you drugs and medical devices - Vox

Big pharma is partnering with influencers to make #sponcon

Source: https://www.vox.com/the-goods/2019/2/15/18211007/medical-sponcon-instagram-influencer-pharmaceutical

VoxFeed: The marketplace for influencers

VoxFeed is a platform that helps brands and influencers collaborate through social networks.

Source: https://voxfeed.com/en/

‘Bachelor’ Instagram Influencers’ Unique — and Lucrative — Appeal - Racked

Why the ABC show sets up contestants to sell.

Source: https://www.racked.com/2017/12/27/16307098/bachelor-instagram-influencers-ads

Influencer engagement: how people can earn $100,000 per Instagram post - Vox

The head of the influencer agency Viral Nation explains how influencers make money on Instagram and YouTube.

Source: https://www.vox.com/the-goods/2018/11/28/18116875/influencer-marketing-social-media-engagement-instagram-youtube