The Psychology Behind Costco's Free Samples - The Atlantic

Mini pizza bagels? Now we're talking.

Source: https://www.theatlantic.com/business/archive/2014/10/the-psychology-behind-costcos-free-samples/380969/

CEO Interview: Costco’s Jim Sinegal

As Costco marks its 25th year, straight-talking CEO Jim Sinegal shares his two cents on sustainability, the economy, universal health care, and what our next president should do.

Source: https://www.fastcompany.com/1042487/ceo-interview-costcos-jim-sinegal

How Kirkland Signature Became One of Costco’s Biggest Success Stories - WSJ

Costco has leveraged its Kirkland Signature label to attract shoppers and challenge manufacturers. Now generating about a quarter of the company’s sales, the products offer a case study for retailers seeking to strengthen their own store brands.

Source: https://www.wsj.com/articles/how-kirkland-signature-became-one-of-costcos-biggest-success-stories-1505041202

Why People Love Costco-Sized Portions - The Atlantic

It's not just because they think they're getting a deal.

Source: https://www.theatlantic.com/business/archive/2014/10/why-people-love-costco-sized-portions/381562/

How Costco’s obsession with culture drove success | MIT Sloan

Wholesale giant’s co-founder talks strategy, employee empowerment, and constant learning.

Source: http://mitsloan.mit.edu/ideas-made-to-matter/how-costcos-obsession-culture-drove-success

Costco's (COST) first Iceland store draws massive crowds — Quartz

Come for the multi-pack toilet paper. Stay for the consumer outrage.

Source: https://qz.com/994613/costcos-cost-first-iceland-store-draws-massive-crowds/

How Costco Became the Anti-Wal-Mart - The New York Times

JIM SINEGAL, the chief executive of Costco Wholesale, the nation's fifth-largest retailer, had all the enthusiasm of an 8-year-old in a candy store as he tore open the container of one of his favorite new products: granola snack mix. ''You got to try this; it's delicious,'' he said. ''And just $9.99 for 38 ounces.'' Some 60 feet away, inside Costco's cavernous warehouse store here in the company's hometown, Mr. Sinegal became positively exuberant about the 87-inch-long Natuzzi brown leather sofas. ''This is just $799.99,'' he said. ''It's terrific quality. Most other places you'd have to pay $1,500, even $2,000.''

Source: https://www.nytimes.com/2005/07/17/business/yourmoney/how-costco-became-the-antiwalmart.html

5 business lessons from Costco – Signal v. Noise

How Costco Became the Anti-Wal-Mart explores the interesting formula for success that CEO Jim Sinegal has implemented at the nation’s fifth-largest retailer: Sell a limited number of items, keep costs down, rely on high volume, pay workers well, have customers buy memberships and aim for upsc…

Source: https://signalvnoise.com/posts/505-5-business-lessons-from-costco

Costco CEO Craig Jelinek Leads the Cheapest, Happiest Company in the World - Bloomberg

Costco’s CEO furnishes his boardroom with faux-wood tables, has no PR staff, and doesn’t offer customers shopping bags—but he does pay employees a fair wage. Now that his formula is pleasing Wall Street, will other companies follow?

Source: https://www.bloomberg.com/news/articles/2013-06-06/costco-ceo-craig-jelinek-leads-the-cheapest-happiest-company-in-the-world

The Cult of the Costco Surfboard | The New Yorker

Jesse Will on the phenomenon of the Wavestorm Classic Longboard, which sells for a hundred dollars at Costco.

Source: https://www.newyorker.com/sports/sporting-scene/the-cult-of-the-costco-surfboard